New Year's resolution = landing your dream job. Let Ad 2 help with these 10 tips for showing off your work!

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Five Fantastic E-Mail Tactics
E-Mail Marketing Optimization by Al DiGuido

This month, we focus on great email tactics we can all benefit from to maximize our marketing return on investment (ROI) and customer relationships...

TIP #1 - Welcome

"You had me at hello." -- Dorothy in "Jerry Maguire"

Few marketers ever say "hello." If email is about building a long-term relationship throughout
the customer life cycle, first impressions mean a lot. Once you've acquired a customer's email
address, trigger a welcome message that exposes her to the benefits and value of the
subscription and relationship.

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By Garr Reynolds (former Manager of Worldwide User Group Relations for Apple Computers)

Occasionally, Garr Reynolds is asked by colleagues or clients to send samples of "great slides" or "good PowerPoint." He usually hesitates to send examples of slides since his answer to the question, "what does a great PowerPoint slide look like?" is "...it depends." In a world which often thinks in terms of absolutes - "this is good, that is bad" - "it depends" is not the most popular answer.

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Sure, there’re mall signs, on-screen movie advertising and signage available in the stadiums, but Hawaii is the only state where bulletins, 30-sheet posters etc. are banned.

But that doesn’t mean we can’t learn about what’s out there on the other side of the ocean!

Who knows, one of your regional or national clients might eventually need to advertise out-of-home. Some local Hawaiian clients who do advertise outdoor in various mainland markets include Hawaiian Airlines, Hilo Hattie, and Na Hoku Jewelry.

So what are some of the outdoor options out there (no pun intended!)?

1) BULLETINS
2) 30-SHEET POSTERS
3) TAXI DISPLAYS
4) TRANSIT/ SUBWAY DISPLAYS
5) PAINTED WALLS

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Hey, have you ever wondered what "capitalized billings" really means?

No?... Well, you're not alone. Most people either think it's how much an agency bills their clients annually... OR they don't know and don't really care. If you don't know and kind of sort of care, then this Tip of the Week is for you...

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This tip is about how to build trust with your clients, co-workers, and pretty much anyone else you interact with. Trust is key to any relationship. These quick tips will help you to build it and keep it.

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Ad 2 members can download this quick reference on commonly used media terminology. Use them at your next media function or client meeting and sound like a pro!

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Every year, Ad 2 Honolulu forms a committed team of advertising and public relations professionals to plan and execute a marketing campaign for one lucky non-profit organization. Similar to an ad agency, each member of the team has a specific role, such as: creative director, media planner, account service, and public relations manager, to name a few. Together, they develop a marketing campaign worth over $1 million to a worthy charity, promoting the non-profit's cause and services in ways they could never do alone.

(Download descriptions of the most common agency positions.)

If you're a member, download this handy guide with the most common industry shorthand for proofing. Use it the next time you proof a layout and finally be understood by your Art Director.

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Below is a list of various ways to think up creative concepts. Most of them come from Hey, Whipple Squeeze This by Luke Sullivan, which is highly recommended if you’re interested in learning more about creative.

Focus on the human condition

Just say it

Come up with a ton of ideas

Look at your product in a different way

Be a creative genius

Try not to be “punny”

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