Public Service

Public Service is one of the most important committees of Ad 2 Honolulu. Each year a worthy non-profit organization is selected to receive a fully-integrated advertising campaign. The Public Service committee plans, produces and executes the PSA campaign from start to finish, providing members valuable hands-on experience while giving back to the local community.

roles and Responsibilities

  • Conduct the public service application process and select recipient.

  • Discover recipient's advertising needs and develop campaign creative brief.

  • Work with key industry partners to plan and executive creative needs— market research, video production, copy writing, photography, graphic design, collateral pieces, web development and more.

  • Reach out to media partners to build a schedule to launch campaign across multiple channels.

Public service ChairS

Lauren Caliwag

Michael Choe

Key creative partners

Ryan Kawamoto - Kinetic Productions
Barbara Ankerschmidt - Qmark Research

Contact the committee today to find out their next meeting and how to get involved.

Visit our Public Service Campaign to view our current campaign.