Public Service is one of the most important committees of Ad 2 Honolulu. Each year a worthy non-profit organization is selected to receive a fully-integrated advertising campaign. The Public Service committee plans, produces and executes the PSA campaign from start to finish, providing members valuable hands-on experience while giving back to the local community.
roles and Responsibilities
Conduct the public service application process and select recipient.
Discover recipient's advertising needs and develop campaign creative brief.
Work with key industry partners to plan and executive creative needs— market research, video production, copy writing, photography, graphic design, collateral pieces, web development and more.
Reach out to media partners to build a schedule to launch campaign across multiple channels.
Public service ChairS
Key creative partners
Jay Hanamura - Kinetic Productions
Barbara Ankerschmidt - Qmark Research
Contact the committee today to find out their next meeting and how to get involved.
Visit our Public Service Campaign to view our current campaign.