The Advertising and Promotions Manager is responsible for the development and execution of all advertising, promotions, special events, and marketing data strategies to support the Bank’s business development initiatives in consultation with the various lines of businesses and in alignment with the Bank’s strategic direction and corporate objectives. Performs all duties and interacts with internal and external customers in a manner aligned with the Bank’s Core Values of Teamwork, Integrity and Exceptional Service (TIES).  


  • Bachelor’s degree preferably in Business Management, Marketing, or related disciplines


  • 3+ years of experience in Marketing, Advertising, or Promotions, preferably in the banking or financial services industry

  • 1+ years of managerial responsibilities and/or years supervisory experience

  • Sound knowledge and understanding of marketing principles and applications, including advertising and direct marketing


  • Ability to manage the development and implementation of omni-channel advertising and promotional strategies, while providing direction and effectively utilizing in-house Marketing resources and an external advertising agency.

  • Excellent verbal and written communication skills to engage and consult various lines of businesses and product managers with Marketing strategies and tactics.

  • Innovation and creativity in looking for ways to present the Bank with impactful event experiences that aligns with business development objectives.

  • Strong discipline around organization, budgeting, campaign/project management, and resource management.

  • Outstanding interpersonal and influencing skills, including the ability to build and leverage trusted relationships with a wide range of stakeholders (i.e. sales units, product managers, marketing, external vendors, etc.) 

  • Interest and aptitude to oversee contribution of direct reports and the development of career paths, in alignment with the Bank’s strategic objectives.

  • Ability to multi-task, exercise strategic agility and work well in an environment of high-pressure, and time sensitivity. 

  • Knowledge of and compliance with the state and federal laws, rules, and regulations, and the bank’s policies and procedures, affecting the employee’s job duties and responsibilities, including but not limited to the Bank Secrecy Act and related requirements, the lending, deposit, and other consumer protection regulations, and industry, ethical or fiduciary practices or standards, as applicable.


  • Must be able to move and lift items up to 20lbs, and perform other light physical work.

  • Must be able to operate standard office equipment, including phone, personal computer, copier, etc.

  • Must be able to clearly communicate verbally and in writing with all internal and external customers. Must also be able to hear sufficiently to engage in daily discussions and interactions.

  • Must be able to read and understand bank-related documents.

  • Must be able to work in a conventional office setting, involving sitting at a desk or workstation for long periods of time. Must also be able to adapt to different work environments as needed to perform the job.



Our Marketing Associates help promote Hawaii Theatre Center services and products. You will work with your colleagues to identify organizational marketing objectives, develop marketing campaigns highlighting our programs and implement a variety of marketing activities.


Campaign planning, Agency management, Website Maintenance, Theatre Branding, Relationship Building, Social Media campaign strategy and implementation, PR.


1)     Campaign Planning

  • Using marketing information to produce and implement marketing and campaign plans to raise awareness of specific productions, services, events and major projects.

  • Advise and support Hawaii Theatre Center colleagues regarding the most effective methods of communicating to current and potential patrons.

  • Ensure all marketing material and activities for Hawaii Theatre Center adhere to brand guidelines to maintain brand consistency.

  • Develop internal communications plans to effectively brief employees regarding marketing campaigns and activities.

  • Liaise with partners and third parties to create and organize promotions and special events, promote collaborative activity to achieve targets.

  • Monitor the response to campaigns and the effectiveness of current marketing activities to ensure objectives are met.

2)     Vendor Management

  • Liaise with designers, media buyers, printers and suppliers to monitor cost and quality.

  • Build and manage relationships to ensure cost, quality and service are regularly reviewed.

  • When required, lead or support with the procurement process of Vendors.

  • Review work by outside Vendors to ensure we stay abreast of new and innovative trends which are being introduced and trialled.

  • Track all HTC Presented Show required contractual marketing points to ensure compliance.

3)     Website Maintenance

  • Update any corporate/core information displayed on website to ensure information is timely and accurate.

  • Support managers, colleagues and partners to update information on the website to ensure they meet their objectives.

  • Continually monitor the digital environment for new concepts and ideas to improve the user experience

  • Oversee the on-going building and tracking of each show ticketing event within the ticketing software system to ensure the site is factually accurate, accessible and visually pleasing across multiple platforms.

4)     Organizational Branding

  • Apply brand guidelines to our venue to ensure our theatre is presented to the agreed standard.

  • Regularly monitor and review theatre branding (internal and external) and carry out audits to ensure brand consistency

  • Lead the installations of theatre branding to ensure materials are set to brand standard.

5)     Relationship Building

  • Meet regularly with managers/program director to advise, support and influence all aspects of their marketing planning.

  • Liaise with producers/venues/guest artists to ensure campaign plans are agreed upon and meet the organization’s objectives.

6)     Public Relations

  • Working closely with Hawaii Theatre Center colleagues to ensure that PR is integrated within all marketing campaigns (PR defined as “earned media”)

  • Know the business and our staff, establish effective two-way relationships with staff to ensure flow of information, including newsworthy events and issues of potential media interest are shared in a timely way.

  • Organize and attend Hawaii Theatre Center events (e.g. media, corporate, project, education, theatre and community) and use outcomes to raise Hawaii Theatre Center’s profile

  • If and when required, manage Agencies effectively

  • Build and maintain relationships with the media to ensure that we are contacted with opportunities (e.g. asked for comments/quotes, asked for stories etc.)

This list of responsibilities is not exhaustive and the Marketing Associate may be required to perform additional duties as required by the Development Manager, Director level staff, the Chief Executive or the Board of Directors.


  • Skills/Knowledge:

    • IT Skills including Microsoft Office (Word, Excel, Outlook) Knowledge of design and image

      editing software. Knowledge of ticketing systems ( preferred)

    • Knowledge of the IT systems (e.g.

    • Knowledge of e-marketing (currently Hootsuite & MailChimp)

    • Excellent written and verbal communication skills at all levels

  • Education/Experience:

    • Associates or Bachelors degree in Marketing or related field (or equivalent subject or experience)

    • At least 4 years’ experience in a fast-paced marketing environment

    • Experience in a theatre marketing environment

    • Ability to plan and deliver integrated marketing campaigns with minimal supervision

    • Experience of financial and budgetary planning to maximize profit

    • Knowledge of digital marketing techniques

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As an essential team member supporting Account Executives and Account Planners, this position is responsible for providing post-sale, end to end workflow support, to ensure effective campaign delivery for the Spectrum Reach clients. The Account Coordinator plays an essential role in ensuring accuracy and follow-through of order entry related to advertising campaigns. This position owns the relationship cross functionally as a liaison between fulfillment, and Finance and Operations teams.


  • Accurately enter all orders for linear and digital advertising schedules.

  • Review and process orders to ensure that all necessary paperwork is submitted for cross functional teams.

  • Partner with Credit team to ensure that clients demonstrate appropriate credit levels and ensure that signed contracts are complete in full detail.

  • Coordinate with Billing to ensure that ad copy scripts are provided and campaigns are appropriately billed.

  • Work cross functionally with Traffic/Operations team to ensure correct fulfillment of client campaigns.

  • Manage all ad copy for clients, which includes correct distribution of Traffic Instructions and client spot uploads as needed.

  • Coordinate Production services through internal production team to ensure on time start for campaigns.

  • Manage campaigns effectively, revise and review inventory appropriately.

  • Responsible for Make-goods for all reach and frequency accounts.

  • Monitor accounts and review with Account Planner and Pricing/Inventory if campaigns are not delivering.

  • Effectively communicate with Account Executive on client campaign status.

  • Communicate with clients as needed to gain information to run schedules efficiently.

  • Work proactively with Regional Digital Account Coordinator as needed.


  • Prior experience in Advertising Sales in Traffic or as a Sales Assistant is a plus.

  • Strong data entry skills

  • Ability to develop positive working relationships with Sales team members and other support functions is critical.

  • The Account Coordinator needs to be able to adapt to change quickly as well as be able to prioritize and handle multiple tasks with competing deadlines.

  • Experience in computer software including MS Office and Spreadsheets at a minimum is required; any experience in software similar to our sales support packages preferred.




This position is critical to providing regional post-sale digital campaign management supporting Account Executives and Account Planners. This position will monitor high priority digital campaigns to ensure the campaign elements are received and executed as intended. This individual will ensure accuracy and communicate with the ad operations and product management about optimization, resolve any concerns around campaign implementation, technology pacing and performance. This individual will provide post-campaign reporting and analysis to the sales department as well as serve as a cross functional liaison; owning the relationship between Sales and the fulfillment, finance and operations teams. For standard campaign management troubleshooting, analysis and coordination, the Digital Account Coordinator will also serve as a point of escalation for Local Account Coordinators and Account Executives to cross-functional departments.


  • Campaign management for priority accounts

  • Meet regularly with Digital Sales Manager to communicate status of ordered and live campaigns

  • Serve as expert on digital products and campaign implementation; answering questions and concerns for local sales support and AE’s

  • Oversee regional campaign performance and quality assurance. Auditing campaigns to ensure order accuracy, proper traffic implementation, reporting delivery, pacing and that user engagement is aligned with expectations.

  • Liaison with Ad Operations, the product team, and yield management to institute optimization tactics and campaign compliance as well as communicate changes, enhancements, and progress to AE’s and clients where necessary.

  • Manage reporting for priority accounts and deliver post campaign analytics

  • Serve as point of escalation for digital concerns around campaign delivery, performance and optimizations

  • Audit high priority orders to ensure that all necessary paperwork and deliverables are submitted

  • Coordinate with finance to ensure priority account deal terms are met such as billing (ie co-op requirements, 1st party reporting etc.)

  • Work cross functionally with Traffic/Operations team to ensure correct fulfillment, tagging strategy has been implemented and provide optimization strategy according KPI’s

  • Account Executive and client communication when necessary

  • Help develop training and process improvements for Digital Account Coordinators


  • Prior experience in Advertising Sales, digital campaign management, ad sales traffic or Sales Assistant is a plus.

  • Strong data entry skills

  • Ability to develop positive working relationships with Sales team members and other support functions is critical.

  • Ability to adapt to change quickly as well as be able to prioritize and handle multiple tasks with competing deadlines.

  • Understanding of the digital product landscape

  • Experience reviewing digital advertising campaign performance and execution

  • Collaborative mindset, ready to work with multiple departments

  • Experience in computer software including MS Office and Spreadsheets at a minimum is required; any experience in software similar to our sales support packages preferred.

  • Familiarity with ad tracking and performance metrics platforms