Posted on November 18, 2010
When filming a TV commercial (or any other kind of shoot for that matter), it’s important to remember a few guidelines before stepping on set. Professional shoots are often hectic with a lot of critical things going on, even if they are behind-the-scenes. A small mistake could cause major delays and cost more money in the end.
Everyone on set plays different roles and has different responsibilities. Here are a few tips that will show that you’re a professional and will win you the respect of all the other players there.
- If you’re a client, your job is to ensure that the script that was approved is being executed correctly. This is not the time to change things at the last minute because you have a new idea. Different takes are fine. But keep in mind, every new element or change can potentially cause more time AND more money.
- If you’re an account person, your job is to manage the client. Interact with them. Discuss the campaign or their overall business in general. Shoots always seem longer than you’d expect, but are also great opportunities to build your relationship. Also remember that you represent the agency and its vision for the spot. When necessary, you need to guide the client to ensure that unnecessary changes aren’t made.
- If you’re a creative, your job is to hang out at craft services and come by every once in a while and make random requests to keep everyone on their toes… Just kidding. You know your job. It’s your vision and you’re there to make it happen. But be mindful that at the end of the day, it’s the client’s money and they are responsible for best representing their company and achieving their goals. Also remember to respect the director (as well as the rest of the crew). You’re partners in this. The more they respect you, the closer it will be to your vision.
- Remember that that all agency personnel should communicate directly and only to an agency producer on set. The agency producer would then speak to the producer and/or director for the production side. All crew then has a separate chain of command. This is to ensure that the shoot runs as efficiently as possible.
- If you’re a part of the crew, your job is to get the shoot done at the highest quality for the job in the scheduled amount of time. Work hard and diligently. Focus on your particular job. Listen well and ask questions to clarify. Make your superior look good.
- If you’re talent, your job is to play the part according to the script and the director’s direction. Show up a little early for the call time. Listen intently. Be friendly to the rest of the cast and crew.
