Have you ever sat in a meeting and all these media terms are thrown around that you have no idea what they are? Well take a look at this guide of commonly used media terms and you'll be talking like a pro in no time.
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Audience |
The total number of persons (or homes) viewing, listening to, or reading a particular media vehicle. For print, it also includes pass-along readership. |
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Availability’s (Avails) |
The list of programs or time periods that a station is offering as available for sale. |
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Circulation |
The average number of copies distributed for an average issue of a newspaper or magazine within a specified area. |
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Controlled Circulation |
Publications that are distributed free to individuals within a specific demographic segment, geographic area or job function. |
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Cost-per-Point (CPP) |
The cost to purchase one rating point or the cost of reaching 1% of a given population. Used in planning media budgets, allocating budgets and setting buying goals. CPP = $ Media Cost / GRP |
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Cost-per-Thousand (CPM) |
The cost of reaching 1,000 impressions within a particular venicle or schedule. Used to compare efficiencies of media vehicles or schedules. CPM = $ Media Cost / (Impression / 1,000) |
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Dayparts |
Refers in broadcast to specific period of day Radio Television |
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Duplication |
The number of percentage of a medium’s audience, or of those reached with a media schedule, who are exposed to more than one media vehicle or to more than one message. |
| Frequency |
Number of times an individual or household is exposed to a media vehicle or schedule in a given period of time, usually measured over four weeks. |
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Gross Rating Points (GRP) |
The gross total of the ratings for each of the commercials in a schedule. Note: Targeted Rating Points (TRP |
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An expression of the percent of television homes in which television viewing is being done at any one time. |
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Impression |
The total number of commercials or advertisements scheduled |
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Penetration |
In broadcast, the percent of homes which own a television or radio. |
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Rating |
A general term applying to the percent of the people or homes reached by a single media vehicle in a given time period. Note: The % sign is normally not used (e.g. 30 rating means a show reaches 30% of the audience). |
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Reach |
The number of different homes/people exposed to the advertising messages over a specific period of time, expressed as a percent of a universe. |
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Share |
Percent of home or individuals viewing or listening to TV or radio during a given time period. |
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Syndicated Program |
A program purchased by an advertiser on an individual selective marker basis. Purchased either from a syndicator (seller of television) film, a station, or a producer. |
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Universe |
The total population within a defined demographic, psychographic or product consumption segment against which media audience are calculated to determine ratings, coverage, reach, etc. |
