Posted on December 08, 2010
Ad 2 Honolulu scours the web to find articles to educate our members on traditional advertising, social media, marketing, and anything else that may be of interest. Here's another one to check out.
The world's top media executives share their insights from 2010. Check out the link for the whole story.
- It's more important to think less about spending and more about investing.
- The best ideas emanate when creative and media are locked together at the beginning of the process.
- There are also thousands of balls dropping from the sky from new technology, new media capabilities and new ways to engage consumers. So the biggest challenge we face is connecting all of those dots from a planning standpoint.
- First we need to make a commitment to consumer research making it part of the strategy team and giving it a seat at the table.
- I see a tremendous inequality with regards to what publishers and audience aggregators have available to them in terms of publishing tool sets and what advertisers have available to them in terms of entertaining and engaging consumers.
- The first thing we have to do as content providers is to make sure we maintain the loyalty and connection consumers have to the shows they watch.
- The key is to make sure it's the right deal and that it works for the client.
- Every single day it comes down to confidence and, to a certain extent, you have a gut instinct about something, and on some level that instinct is driven by experience.
- Consumers want content across multiple platforms and in order to provide that, the distributors want to be able to execute that; and in order to provide them that opportunity, we want to be able to monetize it across the three platforms.
- It's about how do we bring everything together for marketers and make sure we are coming up with programs that hit all of the consumer touch points, and allow them to be culturally relevant?
