Accounting is a department. Marketing isn't. Marketing is somethng everyone in your company is doing 24/7/365. Just as you cannot
Appeals that sound good when described to a client or employer are not always the most effective appeals that can be …
In good times, people want to advertise; in bad times, they have to.
--Bruce Barton
Always think end game. Do not give into the temptation to win the argument; think instead of what’s going to get …
People live and think in broad strokes… I’m reminded of how Steven Spielberg said he preferred movie ideas that could be …
I have never sat down to write an advertisement without thinking THIS TIME I AM GOING TO FAIL.
--David Ogilvy
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