Blog

10 tips on building trust with your clients

1. Ask questions; demonstrate curiosity.  This lowers self-orientation, which is the biggest cause of low trust.
2. Limit your talking to 60-120 …

Quote: On advertising in tough times

In good times, people want to advertise; in bad times, they have to.

--Bruce Barton

Quote: On fighting with clients

Always think end game. Do not give into the temptation to win the argument; think instead of what’s going to get …

Article: 10 Tips to Better Events w/ Social Media

10 Tips To Hosting Better Events with Social Media

Check out this aricle from Social Media …

Ways to promote non-profits, social causes

5 YouTube Projects That Are Making a Difference

This article (linked above) talks about how YouTube can be used …

6 Ways to Develop Better Creative

1. Start with a Great Strategy
A great advertising strategy should:

• Be true to the brand
• Involve a fundamental human …

Quote: On having a singular clear message

People live and think in broad strokes… I’m reminded of how Steven Spielberg said he preferred movie ideas that could be …