Blog

6 Account Management Tips

January 26, 2011

In no particular order, here are some miscellaneous tips on how to be a great account person!

Your job isn’t to …

Quick Guide: Media terminology

December 09, 2010

Have you ever sat in a meeting and all these media terms are thrown around that you have no idea what …

Article: Lessons from top media executives

December 08, 2010

Ad 2 Honolulu scours the web to find articles to educate our members on traditional advertising, social media, marketing, and anything …

Quote: On defining social media

December 07, 2010

Social media is the democratization of information, transforming people from content readers into publishers.  It is the shift from a broadcast …

Quote: On marketing

November 23, 2010

Accounting is a department.  Marketing isn't.  Marketing is somethng everyone in your company is doing 24/7/365.  Just as you cannot

Your role on a broadcast shoot

November 18, 2010

When filming a TV commercial (or any other kind of shoot for that matter), it’s important to remember a few guidelines …

Article: Create online video

November 17, 2010

Ad 2 Honolulu scours the web to find articles to educate our members on traditional advertising, social media, marketing, and anything …

Quote: On simplicity

November 15, 2010

Appeals that sound good when described to a client or employer are not always the most effective appeals that can be …

Article: How to use facebook to get a job

November 11, 2010

Ad 2 Honolulu scours the web to find articles to educate our members on traditional advertising, social media, marketing, and anything …

Article: 5 brands that rock social media

November 10, 2010

Check out this article about the best companies using social media